Brand South Africa

South Africa
WEBSITE

Brand South Africa is the official marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Brand South Africa’s primary focus is to develop and implement proactive, coordinated marketing and communications reputation management strategies for South Africa. Its main objective is to market South Africa to both domestic and international audiences, positioning South Africa as a competitive investment destination, and inspiring and instilling active citizenship amongst South Africans.

Brand South Africa was established in 2002, and reports to The Presidency as its Executive Authority. In discharging its mandate, Brand South Africa, works with, and through, stakeholders in Government, Business and Civil Society to develop a common approach in the marketing and promotion of the Nation Brand domestically and internationally.

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Website: www.brandsouthafrica.com

YouTube Video

https://youtu.be/6U0RZe7847g