Blooma John is Assistant Professor of Information Systems in the School of Information Technology & Systems at the Faculty of Science & Technology. Her research interests are in data mining, cluster analysis, social question answering, social media, health informatics, virtual reality and educational technologies. Dr Blooma John has published her research outcomes in various Journals, Conferences and Book Chapters. Currently, she is a member of the Human-Centred Technology Research Centre, Australia and New Zealand Virtual Worlds Working Group and the Association of Information Systems. Blooma holds a PhD (2011) in Information Systems from the Nanyang Technological University Singapore. Before joining UC in July 2016, she worked as a Lecturer and as a Senior Lecturer at RMIT International University Vietnam. There, she won the award for excellence in learning and teaching in 2015.